I look forward to speaking with you. Once we identify where you are, with regards to your competitive environment, and determine where you want to go, I will devise a cost-effective and innovative integrated marketing communications strategy. With this marketing plan in place, creative messaging and materials will be developed and communications strategies will be implemented. The strategy will be evaluated and adjusted in an ongoing process through the analysis of campaign milestones along with KPIs such as, queries, sales reports, database growth and online analytics.